Display design is more than walls, floors, mannequins, props, and signs; it's the successful relationship of ideas and objects in any given space. From shopping bags and store-wide promotional events to stage sets and gallery exhibitions, this design form mixes merchandise, lighting, fixtures, and graphics.

The Visual Merchandising Arts Program helps you to apply your own artistic talent to this growing field. You study the basics of design, color, and effective communication. You learn practical techniques by working on specially designed windows at the College for display installations.

Career Opportunities

Graduates may obtain positions as a:

• display/visual merchandising manager
• display designer or representative of a prop production company
• owner of a display service business
• freelance display artist
• store planner
• involvement in the mannequin or home fashion industry
• photo-stylist/decor for magazines
• merchandise coordinator
• trade show/showroom designer
• representative or designer for a fixture manufacturer.

Field Placement

During Year 1, you'll spend a total of three weeks working for an employer in the visual merchandising industry.

You'll keep a daily record of your experience, and photograph the visual results. You will also initiate and complete one freelance display project outside of the College.

During Year 2, you'll increase your visual merchandising skills by working in a display department or service for one month during Term 1, again making notes and taking photographs of your displays.

You will also work for an employer for two weeks during Term 2, and initiate two freelance projects outside the College.

In total, you spend about 320 hours in industry-related work during this program.

Educational Field Trip

In Year 2, you can take advantage of an optional trip to New York City. Tour highlights include a visit to the National Association of Display Industries Market Week, visits to major stores such as Macy's, and stops at various cultural centers and related gallery exhibits.

Admission Requirements

Program Eligibility

• Ontario Secondary School Diploma (OSSD) or mature student status (age 19 or older). See "Consideration as a Mature Student" requirements in Admission To Sheridan College for more information.
• Grade 12 English.
• Secondary school art course recommended.

Applicant Selection

The overall average of your senior secondary school courses will be used as part of the selection process.

After you apply, you are required to attend an information session which will include a personal interview with the program coordinator.

At this session you will have the opportunity to obtain further program information, meet individually with program faculty and students, visit our facilities, complete a program questionnaire, and present your portfolio.

Please note: The specific content of the portfolio changes each year. However, the portfolio usually consists of the following components:

• Three to five pieces of your artwork. These might include samples of your watercolors, pencil drawings, sculptures, crafts, etc.
• A one-page or less description of what the "visual merchandising" industry is and does.
• A one-page or less description of the artistic, educational, and life experiences which have influenced your career objectives.
• An 8 1/2" x 11" paper drawing of a fashion window using two mannequins wearing business suits with suitable props. This drawing should be in perspective, and in color.
• Another 8 1/2" x 11" paper drawing of a display using shoes as your product. Include suitable props, and visual verbal message. This drawing should also be in perspective and in color.

More detailed information will be sent to you once you apply.

Additional Costs

Travel expenses per placement: $150 - $200.

Please note: All costs are approximate and are subject to change.

Please note: Some course codes not available at press time.