The following are guidelines for the development of all printed materials, including official color palette, usage rules for the Whittier College graphic identity program (logo, seal, and athletic mascot), and information about College stationery orders.
Although this style manual is for use primarily by those in the Whittier College community who create documents or publications for external audiences, it is useful as a set of guidelines for internally distributed materials as well.
This manual is also meant to be a fluid document, updated often to reflect current usage and changes on campus. We welcome comments and suggestions to help us keep it current, relevant, and useful.
This guide has been produced by, and maintained by the Whittier College Office of Communications, firstname.lastname@example.org.
THE WHITTIER COLLEGE LOGO is the College’s official identifier and the appropriate symbol for use on all forms of visual communication.
The logo should be clearly and prominently displayed, and may not be altered or reconfigured. It should be displayed on all visual communications and may not be used as part of a headline or running text.
The logo should be positioned at least 1/4 (.25) inch from the end of a page, gutter, or border, depending on page dimensions or publication design. 1/4 (.25) inch clear space must be maintained around logo.
Reversing to White
Reversing the logo to all white is allowed when applied to appropriate photographs or background elements that are not complicated or busy. Reversed versions of the logo can be found at the Download Center.
Sizing and Reproduction
In most cases the logo should not be reproduced smaller than two inches wide in print. It must be reproduced from an authorized, original camera-ready copy, or from a downloadable file available at our Download Center. It may not be redrawn, re-proportioned, or otherwise manipulated or altered.
The logo may be reproduced in:
All purple (PMS 526) for print
Purple PMS 526 and gold PMS 7405 on uncoated paper
Purple PMS 526 and gold PMS 124 on coated paper
Reversed to white
The logo, seal, and mascot may also be reproduced in white (reversed) and black
* = Closest Pantone equivalent
The approved fonts for Whittier College are Boton, a serif to be used for headers and titles, and Helvetica Neue, a sans serif to be used for body copy. If Boton suite is not available, then Rockwell may be used in its place. If Helvetica Neue is not available, then Helvetica may be used in its place.
AS THE COLLEGE'S ATHLETIC GRAPHIC, the Johnny Poet mascot may only be used for publications related to athletics, unless prior approval is granted in writing from the Whittier College Director of Athletics.
The Whittier College mascot, Johnny Poet, should be reproduced in its entirety from digital art, provided by the Athletic Director upon approved request.
The mascot should not be redrawn, re-proportioned, or altered; do not manipulate height, width, or letter spacing.
In many software programs, keeping the proportions true entails holding down the shift key while resizing the graphic by dragging one of its corners.
THE WHITTIER COLLEGE SEAL indicates official academic sanction, while the logo represents the College’s image and visual identity.
The seal is to be used primarily to authenticate official College documents (e.g., diplomas, legal documents, or contracts). It may be used on other materials ( e.g., glass and metal wares) only at the discretion of the President, Board of Trustees, or with the advice and authorization of the Office of Communications.
Formal documents, such as diplomas, certificates, legal documents, and contracts
Communications from the Board of Trustees, the Office of the President, the executive officers of the College, and deans, for special announcements and events
Other official or historical College materials
Major media and fundraising initiatives
Limited merchandising with advance approval by the Office of Communications.
The seal may not be altered or modified in any way. It must be reproduced from an authorized, original camera-ready copy or an electronic file.
May be embossed or screened into a background.
Minimum size for the seal is 3/4 (.75) inch diameter.
All purple (PMS 526 for print)
Gold metallic (PMS 871)
Reversed to white
Reproduced on a gold pin or other specialty applications with approval of the Office of Communications.
STATIONERY REPRESENTS THE LINK between the College and its audiences. Each department communicating on behalf of the College will use standard stationery items for its correspondence.
Whittier College standard stationery can include letter size or monarch size letterhead, envelopes to match, and business cards.
Individual names may appear on College business cards but in most cases will not be printed on letterhead or envelopes.
All stationery is printed on white Classic Crest paper in PMS 526 purple and PMS 7405 gold.
Additional information and/or requests for modification should be directed to the Office of Communications at (562) 907-4277.