Rock Carter ’89 has been named director of athletics and special assistant to the president at Whittier College.
Carter has been a part of the athletics leadership team for more than two decades – serving as the head men’s basketball coach for 22 years and as senior associate director of athletics since 2006. Carter had been serving as acting athletics director since August 2018, after the departure of long-time director Rob Coleman.
“I am very proud of the work Rock has done during this interim period and am particularly impressed with the demonstrated improvements in the academic performance and retention of our student-athletes,” said President Linda Oubré.
During this time, Carter implemented several initiatives focused on improving the student-athlete experience. A former adjunct faculty member, he understands the importance of connecting the athletics staff with faculty and has worked to improve this relationship and instill a culture conducive to student success.
Under Carter’s leadership and in collaboration with the athletics staff, student grade point averages have improved for all of Whittier’s teams and the number of student-athletes on academic probation has declined significantly.
Previously, Carter served as the interim director of athletics from 2004-2005. He spent 13 years as an instructor with the Department of Kinesiology, teaching courses in sports management, physical education, and fitness and wellness. He has also served on a number of College, SCIAC, and NCAA committees.
At Whittier, Carter earned his B.A. in physical education and an M.A. in education administration. As an undergraduate, he played two seasons with the Poet men’s basketball team. He currently resides in Whittier with his wife Megan, daughter Caroline, and son Jacob ’14, a recent graduate of the College.