Jascha Kaykas-Wolff ’98 has been appointed president of emerging Portland marketing company, Lytics. He previously served as chief marketing officer at Mozilla.
Lytics is a small, high-profile marketing software firm that helps companies target customers in a precise manner. In his new role as president, Kaykas-Wolff will oversee the company’s customer data platform, which analyzes trends to create personalized experiences for buyers. Lytics serves prominent brands such as Nestlé Purina, The Economist, AEG, and Yamaha.
“We are both delighted and humbled to have Jascha join the team,” said James McDermott, CEO of Lytics. “His experience, creativity, and commitment to customer-centric leadership will have an immediate impact on our organizational culture and delivering exceptional solutions to our customers. His experience will help us quickly get to the next level in terms of growth and execution. The CDP market is poised to break out, and Jascha’s leadership will help ensure we stay at the front of the pack."
While at Mozilla, Kaykas-Wolff helped create millions of new customer relationships and grow revenue with its flagship product, Firefox. Prior to Mozilla, he served in leadership roles at BitTorrent, Microsoft, and Yahoo! In addition, Kaykas-Wolff is the author of Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates and serves as the producer and co-host of the popular podcast This Is Your Life in Silicon Valley.
During his time at Whittier, Kaykas-Wolff majored in psychology and was a member of the Lancer society. He currently serves on the Whittier College Board of Trustees.
