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To assist in posting content and managing these sites, the College has developed policies and guidelines for official and personal use of social media. These policies and guidelines apply to College faculty and staff, and can be used in connection with social media accounts associated with departments, offices, centers, and athletic teams. A special set of policies and guidelines have been designed with student organizations in mind.
Due to the evolving nature of social media, these policies are subject to revision by the Office of Marketing & Communications. We also welcome feedback from the campus community. Please email us at email@example.com.
If you are thinking of creating an account that will be associated with Whittier College, follow the steps below.
1. Before you start, you must contact the Office of Marketing & Communications for approval. Although social media is a fun space to work in, embarking on social communication on behalf of the College should be part of a comprehensive communication strategy. Before you create a social account for your department, office, center, or athletic team, you should consider these important questions.
2. Get to know our general guidelines for social media.
3. Get to know our guidelines for specific social media platforms. These guidelines provide detailed information on account naming conventions, Whittier College logo usage, and the culture, logistics, and best practices of individual social media websites.
4. Launch your account after receiving approval from the Office of Marketing & Communications.
5. Provide your account information to the Office of Marketing & Communications. In order to comply with terms and conditions of social media sites, and enable the Office of Marketing & Communications to track authorized social media pages, a department office, center, or athletic team must provide the account name, contact information for its administrator(s), and any necessary login information. If you have created a Facebook page, add Johnny Poet as an administrator to the page. Providing this information or page access to the Office of Marketing & Communications ensures College access to the account in the event of staffing transitions.
After the Office of Marketing & Communications has received this information, your account will be included on Whittier.edu, including a direct link to your social media account(s) alongside the general information about your entity.
6. Remain on top of social media trends. At websites such as Mashable, read articles about what other colleges or similar groups are doing to be successful with social media.
Reach out to us! In addition to managing the College’s central social media accounts, the Office of Marketing & Communications serves as a social communication information and strategy resource. Please reach us at firstname.lastname@example.org with questions or for assistance with strategy, set-up, etc.
These content guidelines pertain to all Whittier College recognized clubs or organizations, as well as the primary Whittier College accounts.
These guidelines pertain to any Whittier College-recognized clubs or organizations:
Social media accounts include, but are not limited to, Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Tumblr, WordPress, Flickr, etc. Understand that by creating a club or organization account that's affiliated with the College (Whittier College, WC, Dub-C, etc. in the name), the account is subject to the College's social media policy.
Whittier College reserves the right to: