To assist in posting content and managing these sites, the College has developed policies and guidelines for official and personal use of social media. These policies and guidelines apply to College faculty and staff, and can be used in connection with social media accounts associated with departments, offices, centers, and athletic teams. A special set of policies and guidelines have been designed with student organizations in mind.
Due to the evolving nature of social media, these policies are subject to revision by the Office of Marketing & Communications. We also welcome feedback from the campus community. Please email us at firstname.lastname@example.org.
Departments and offices should not launch new social media accounts, including YouTube accounts. If you feel your goal or situation might qualify for an exception, you must contact the Office of Marketing & Communications at email@example.com to discuss the matter further.
If you have been approved, these guidelines provide detailed information on account naming conventions, Whittier College logo usage, and the culture, logistics, and best practices of specific social media websites.
1. Before you start, you must contact the Office of Marketing & Communications for approval (please see above). Although social media is a fun space to work in, embarking on social communication on behalf of the College should be part of a comprehensive communication strategy. Before you create a social account for your department, office, center, or athletic team, you should consider these important questions.
2. Get to know our general guidelines for social media.
3. Get to know our guidelines for specific social media platforms. These guidelines provide detailed information on account naming conventions, Whittier College logo usage, and the culture, logistics, and best practices of individual social media websites.
4. If there is compelling reasons why a new account must be created, account holders must follow the following rule:
After the Office of Marketing & Communications has received this information, your account will be included on Whittier.edu, including a direct link to your social media account(s) alongside the general information about your entity.
These content guidelines pertain to all Whittier College recognized clubs or organizations, as well as the primary Whittier College accounts.
These guidelines pertain to any Whittier College-recognized clubs or organizations:
Social media accounts include, but are not limited to, Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Tumblr, WordPress, Flickr, etc. Understand that by creating a club or organization account that's affiliated with the College (Whittier College, WC, Dub-C, etc. in the name), the account is subject to the College's social media policy.
Whittier College reserves the right to: